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Milwaukee’s Best Light has agreed to sponsor the World Series of Poker for another year. As the official beer of the popular tournament series, the people at Milwaukee’s Best Light want it to be the beer “of choice whether fans are playing or watching at home.”
Chad Dern, Milwaukee’s Best Light marketing director said, “When we look at opportunities for developing alliances that make the most sense for this brand and help us connect with the right audience, the World Series of Poker is simply the best." The beer will sponsor the WSOP not only in 2009 but also in 2010. They will be able to utilize the WSOP logo on packaging and promotional activities as well as receive permanent ‘signage’ during the WSOP this summer.
"Milwaukee's Best Light has been a great sponsor over the years, activating its sponsorship with advertising and promotions that have truly allowed the World Series of Poker to expand our fan base," said WSOP Commissioner Jeffrey Pollack. "We're excited to have Milwaukee's Best Light continuing on as the tournament's official beer sponsor, and we look forward to building on this successful relationship as the tournament kicks off its 40th year."
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