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Ultimate Bet inks sponsorship deal with the UFC that includes the right to sponsor Chuck Liddell in his fight against “Shogun” Rua.
In a few weeks Mixed Martial Arts fanatics will head to Montreal for the UFC 97 to see Anderson Silva, Cheick Kongo and Chuck Liddell. Joining the talented trio is the UFC’s newest sponsor Ultimate Bet.
Earlier this week, the online poker room, which is home to 11-time WSOP bracelet winner, Phil Hellmuth, announced that they secured the UFC sponsorship as well as the rights to sponsor Chuck Liddell for his bout with Mauricio “Shogun” Rua. They will also be sponsoring four other fighters.
This announcement arrives a week after Martin Kampmann entered the ring with UB logos on his shorts. In a statement, the company said, “UltimateBet developed a taste for UFC with the recent sponsorship of welterweight fighter Martin Kampmann on April 1, and the UFC 97 collaboration will further satisfy the company’s appetite for premium sponsorships that represent various levels of opportunity, and that shine the spotlight on UB as the ultimate online poker experience.”
Summary: Ultimate Bet sponsors UFC fighters for the UFC 97 including superstar Chuck Liddell.